1. Descriptive
2. Correlational
3. Experimental
Descriptive: any research that observes and records
- does not talk about relationships; it just describes
- Case Study: 1 type of observational data collection technique in which individuals are studied in-depth in order to identify behavioral, emotional, and/or cognitive qualities that are universally true, on average of others.
- Survey Method: most common type of study used in psychology which measures correlation, it's cheap and fast, and some ways to do surveys are by interview, over the phone, email, mail, etc.
- Random Sampling: identifying the populations you want to study while letting the sample be a representative of the population of what you want to study.
Why do we sample?
- False Consensus Effect: the tendency to overestimate the extent to which others share our beliefs and behaviors.
Why are some bad?
- Low response rate
- People lie or just misinterpret themselves
- Wording effects
- Does not show causation
- ranges from +1 to -1
- the relationship gets weaker the closest you get to zero
Positive: variables go in SAME direction
Negative: variables go in OPPOSITE direction
Experimental Group: doesn't know they're receiving treatment
Control Study: knows they're receiving treatment.
Blind Study: subjects are unaware if assigned to experimental or control group
Double-Blind Study: neither subjects nor experimenters know which group is controlled nor experimented
Inferential Statistics: used to make a inference or draw a conclusion beyond the inference or draw a conclusion beyond the raw data
Measure of Variation:
- Mean: the average
- Mode: most often
- Range: subtract the smallest from the largest
- Median: middle number when lined up from greatest to least or least to greatest
- Standard Deviation: a computed measure of how much scores vary around the mean
*High standard deviation means scores are spread out, and low standard deviation means scores are clustered together*